Case Study
Source: Google Search Console · last 6 months compared to the previous 6 months
ORRoyal Cars Rentalrents cars in Corfu, in a market where travelers mainly search online before booking, often in English, as fortaxi of Thassos. Local companies and big international brands with strong sites and big budgets are competing.
IT DEV took overorganic promotion of the website: aim for more clicks from Google that lead to a booking, with pages and snippets that answer what the visitor is looking for (airport delivery, security, rental terms).
In tourism, demand is strong but also seasonal. Without proper SEO, a good store is left behind by competitors who "appear" everywhere in the results.
In Corfu, the public comes from all over Europe. The same need, a car for the holidays, is written in English, Italian, French and German.
Intense competition from international players in English-language rental searches
Multiple formulations of the same intent (car rental, car hire, rent a car) in four languages
Searches for airport pickup, which want a different answer than the general ones
Need for titles and descriptions that increase CTR, not just "good positions"
Short season where every seat lost in June costs bookings all summer
Step 01
The search analysis showed that car rental corfu, noleggio auto corfu, location voiture corfou and mietwagen corfu are the same intent. Almost all of that demand ends up on the home page, so that's where relevancy had to be concentrated. Airport searches stood out as a second cluster with its own page.
Step 02
Titles and meta descriptions were rewritten for commercial intent. The traveler sees from the results what he gets: airport delivery, security, simple terms. A position in the top three is only worth if the snippet earns the click.
Step 03
Around the home page, airport pages, customer reviews, FAQs and beach and driving guides answer everything anyone asks before booking. Their structure was worked on so that they did not claim the words of the original.
Step 04
Fixes to help indexing and keep performance stable in Search Console. Google needs to find the right pages quickly before the season starts.
Step 05
We compare each summer with the previous one, by language and by keyword. This shows if a small drop is real or just a change in demand for the year.
Tools we used
Royal Cars Rental now sits in the top three for key rental searches in Corfu, and not just in English.
Compared to the previous half year, Search Console shows:
Google rankings
Source: Google Search Console · last 6 months compared to the previous 6 months
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