Sergiani Travel: First Google page for day trips from Athens

Sergiani Travel

TheSergiani Traveloffers day trips from Athens. The aim was to establish itself as the main office for this segment, as theCruise Escape for boat trips in Preveza, with an emphasis on quality and personalized service.

The SEOit was the channel for stable bookings without depending only on seasonality and paid.

Our approach

1. Step 01

   For tours: metas that read like a schedule

   Over 200 titles and descriptions on pages, articles and tours, together with 78 old tours of 2023 and 2024. Each snippet says destination, duration and departure from Athens, because this is checked by the user before clicking.

2. Step 02

   For Google: a travel agency with a clear identity

   TravelAgency schema in the initial and TouristTrip schema that is automatically included in every excursion, and in future ones. Index cleaned of taxonomies, bogus and forgotten pages.

   • One H1 on each tour page
   • Right slugs withautomatic 301 from the old days
   • Clean robots.txt and properly canonical

3. Step 03

   For the reader: a blog that keeps

   Nineteen articles were expanded to at least 600 words with correct heading hierarchy, and 40 internal links were corrected to point to the tours pages. Each article got read time, share buttons, CTA to book and three related articles.

4. Step 04

   For the article archive: a Greek H1 and pagination that works

   The News page had an English H1 from the topic and articles in one column. Got a Greek H1, four-column grid, and pagination that loads properly, while the old /blog/ 301s to /nea/.

5. Step 05

   For the visitor: reasons to trust

   The original got sections on office history, experience numbers and reviews, and the footer was rebuilt with services, contact, hours and proper social links.