Case Study

FTX Metaforiki: #1 Google in transportation routes

See the results

FTX Metaforiki, transfers Athens Thessaloniki

1η θέση

transport athens thessaloniki

1η θέση

transfers Athens Thessaloniki

1η θέση

transport Athens Ioannina

1η θέση

transfers Athens Ioannina

FTX Metaforiki

ORFTX Metaforikioperates in the transport of goods between the largest cities of Greece. The industry is extremely competitive, with dozens of companies vying for the same positions.

The goal wasstable presence in organicsfor keywords of high commercial value, searches made by businesses and individuals who need reliable transport.

Services SEO

The challenge

In metaphor, search is almost always written as a path: from where, to where. Whoever writes it is already busy and looking for who to call.

This means that each route is a separate market, with its own competitors and its own front page.

01
Keywords with high cost per click and intense organic competition
02
Local transport in each city claiming the same route
03
Two synonyms for the same need, "transportation" and "transportation", in every route
04
User who wants value and trust in seconds

Our approach

Step 01
Starting point: what anyone who has a load writes
The keyword research divided the demand into routes (Athens Thessaloniki, Athens Ioannina), services (moving, cargo taxi, distribution) and local searches. Each group got their own landing page.
Step 02
First stop: six competitors under the microscope
We compared the organic positions of ftx.gr with six competing sites, in two measurements two months apart. It showed which routes were open, which others had locked, and where a better page was all it took to get FTX ahead.
Step 03
Second stop: one page for each route
The route Athens Thessaloniki and the route Athens Ioannina have their own landing pages, written for the specific search and not for transportation in general. So Google finds a clear answer for each route.
Step 04
Third stop: services with a price and next step
Moving, transport from stores, distributions, courier and storage have separate pages, such asrecycling services of Hardalis. The indicative prices and quote form answer what the customer asks first: how much does it cost.
Step 05
Destination: first place and keeping it
The positions of the main routes are tracked against the same competitors. When one approaches, the threatened page is worked on first.