Mustard: Source for AI Overview and Metal Prices

Hardalis Recycling Macedonia

ORHardalis Recycling Macedoniais active in the purchase and recycling of old metals in Northern Greece. Thousands of searches every month for prices of copper, bronze and other metals.

The goal was top positions on Google, and especially onAI Overview, for searches of high commercial value.

Our approach

1. Step 01

   Price is the answer.

   Guides for copper, bronze, aluminum, batteries and cables, with the information requested by the user at the beginning and the details by type of metal afterwards. This structure makes an articlecandidate source for AI Overview.

2. Step 02

   Each service, its own snippet.

   Nineteen pages got a new title and description: the original, the recycling and withdrawal services, the blog and the trust pages. No branding on service pages so all title space goes to the word the customer is searching for.

3. Step 03

   The reader does not get tired.

   One CSS for all articles, within the Elementor kit, so that it applies to all future ones. 820px reading width, price tables with dark heading, content box, FAQ cards and correct breakpoints for mobile.

   • Images in each article, with Greek alts
   • Closed comments on all articles

4. Step 04

   From the price to the phone.

   At the end of each article, a text box corresponding to the topic, for copper, aluminum or car retirement. Two buttons: call and the relevant service page, which also gains an internal link.

5. Step 05

   The blog became a showcase.

   New H1 for scrap prices and metal guides, introduction mentioning the company's experience since 1977, the newest article on a large card and everything else on one page. No article is hidden on a second page anymore.