· IT DEV · 2 min read
Google is changing how we measure SEO again
Google Search Console is adding reports for Generative AI features. See what it means for your presence in AI results and why SEO is no longer only about classic rankings.
Google is changing how we measure SEO again.
Through Google Search Console, businesses will be able to see how their content performs in search results powered by Artificial Intelligence (AI Search).
What does this mean in practice?
- More transparency for your presence in AI results
- New data on how users interact with your content
- A clearer picture of AI’s real impact on organic traffic
Until now, many businesses only “saw” classic clicks and impressions from blue links. With the new Generative AI features reports in Search Console, a separate window opens: how often your site appears when Google shows AI-driven results, which pages take part, and how that traffic evolves over time.
SEO is no longer just rankings
SEO is not only about classic Google rankings anymore.
As search evolves with AI Overviews and AI Search Experiences, businesses that adapt early will have a meaningful competitive edge. Those who wait for “the old days to return” risk measuring the wrong things and losing visibility that no longer shows up in classic reports.
At IT DEV we track these shifts daily and adapt SEO strategies to the new demands of search: technical SEO, E-E-A-T content, GEO for AI search, and measurement that covers the new channels too.
The future of SEO is already here.
Want to see if your site shows up in AI results? Contact us or explore our SEO packages.
