· IT DEV · 3 min read
How GO SKG Transfer got 100+ conversions in 4 months with Google Ads
With €403.91 ad spend over 4 months, GO SKG Transfer achieved 100 conversions, 1,020 calls, and 188,927 impressions. See how IT DEV designed the Google Ads strategy.
The IT DEV team manages Google Ads for transfer company GO SKG Transfer, with the goal of more bookings and stronger visibility among travelers looking for reliable transfers to and from the airport, hotels, and popular destinations.
From the beginning, our goal was clear: more bookings, more calls and more exposure to the right audience.
The challenge
The transport and airport transfers market is highly competitive. Users look for immediate solutions, compare multiple providers and usually make decisions quickly.
GO SKG Transfer needed a strategy that would put it in front of the right travelers when they were looking for transfer services.
The strategy
IT DEV designed and implemented a comprehensive Google Ads strategy focused on:
- attracting users with high booking intent
- increasing phone calls and online requests
- making the most of the available budget
- tracking and analyzing every conversion
- continuous campaign optimization based on real data
International targeting
GO SKG Transfer ads were served to users by:
- United Kingdom
- Germany
- France
- Switzerland
- Poland
- Israel
- Cyprus
- Croatia
- Greece
At the same time, local targeting was carried out in areas of Thessaloniki where there was an increased interest in transport services.
In this way, GO SKG Transfer appeared to potential customers at the exact moment they were looking for transfer services.
The results in 4 months
With a total advertising spend of just €403.91, the GO SKG Transfer campaigns achieved measurable results in clicks, calls and bookings.
Results in numbers
| Metric | Result |
| Google Ads Cost (4 months) | €403.91 |
| Impressions | 188,927 |
| Clicks | 4,460 |
| Local Actions | 3,240 |
| Call clicks | 1,020 |
| Conversions | 100 |
| Cost per conversion | €4.04 |
GO SKG Transfer gained strong exposure to thousands of potential customers from Greece and abroad. Over a thousand users clicked through to call, while 100 conversions (leads and bookings) were recorded that came directly from the ads.
Why it worked
The success did not come from a large advertising budget, but from the right strategy.
We analyzed user behavior, identified the markets with the highest booking probability and continuously optimized campaigns to achieve better results every month.
Continuous data monitoring has allowed us to increase ad performance and generate a steady stream of new customers for GO SKG Transfer.
Conclusion
In just 4 months, GO SKG Transfer managed to significantly increase its online presence and reach thousands of travelers from Greece and abroad.
188,927 impressions, 4,460 clicks, 1,020 phone calls and 100 conversions with an advertising spend of just €403.91.
These results show that a well-structured Google Ads strategy can turn a modest ad budget into real bookings and measurable growth.
Client: GO SKG Transfer
Service: Google Ads management and optimization
Website: goskgtransfer.com
Want similar results for your business? See IT DEV’s Google Ads services or request a quote.
